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課程名稱 |
國際流通管理
INTERNATIONAL DISTRIBUTION MANAGEMENT |
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開課學期 |
96-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
趙義隆 |
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課號 |
IB5045 |
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課程識別碼 |
724 U4300 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期五2,3,4(9:10~12:10) |
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上課地點 |
管一會五 |
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備註 |
須經授課老師同意後始得修課。先修科目:行銷管理(適用全校學生,含研究生)。
限學士班三年級以上
總人數上限：30人
外系人數限制：5人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/961IDM96 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
1) This is an elective course for those who are interested to develop
advanced knowledge and perspectives in IDM. Students with basic training in
a) marketing management or b) marketing hannel or c) international business are most eligible for this class. The structor strongly advises students to have at least 2 courses of the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest speech, and site visiting. Certain flexibility is inevitable to get the best results out for each specific session. |
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課程目標 |
1)to familiar the MBA students with the conceptsand terminology used in IDM.
2)to construct an awareness of momentum underlying the changing patterns of IDM.
3)to build up management skills of IDM in various institutions.
4)to develop a global perspective of IDM for future career.
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
1)Levy and Weitz, Retailing Management, 2007, 6th edition, McGraw-Hill
2)Y.L. Jaw (Compilation), Terminology in IDM
3)Related readings, cases and lecture notes will be distributed throughout the
course. |
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評量方式
(僅供參考) |
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